Built on Trust, Driven by Purpose
LATR Consulting LLC was founded on a simple belief: homeowners deserve better from the roofing industry.
Timmy Roth
With decades of experience in the roofing industry, Timmy Roth has seen every side of the business, the good, the bad, and the practices that give contractors a bad name. That experience is what drives LATR Consulting LLC.
Timmy founded LATR with a clear mission: to bring integrity back to roofing through education, documentation, and transparency. He believes that homeowners should never feel pressured, confused, or taken advantage of during one of the most important investments in their home.
His approach is built on advocacy through education, empowering homeowners with the knowledge they need to make confident decisions. Rather than telling people what to do, he shows them what to look for, what questions to ask, and what documentation to keep.
Beyond serving individual homeowners, Timmy is committed to raising the standard of the entire roofing industry by consulting with other contractors who share his vision of doing things the right way.
Our Core Values
These are not words on a wall. They are the principles that guide every decision we make.
Integrity First
Every recommendation, every evaluation, every conversation is grounded in honesty. We tell you what your roof needs, not what makes us the most money.
Education Over Sales
We believe informed homeowners make better decisions. That is why we invest in education, not sales tactics.
Higher Standards
We hold ourselves to a higher standard because homeowners deserve better than the industry norm.
Genuine Care
This is not just a business. It is a commitment to doing right by every person we serve and every roof we touch.
Our Mission
At LATR Consulting LLC, we believe roofing should be built on trust, not pressure. Our mission is to protect homeowners through education, documentation, transparency, and quality workmanship while helping raise the standard of the roofing industry itself.
Talk With Our Team