Built on Trust, Driven by Purpose
LATR Consulting LLC was founded on a simple belief: homeowners deserve better from the roofing industry.
Timmy Roth
With decades of experience in the roofing industry, Timmy Roth has seen every side of the business, the good, the bad, and the practices that give contractors a bad name. That experience is what drives LATR Consulting LLC.
Timmy founded LATR with a clear mission: to bring integrity back to roofing through education, documentation, and transparency. He believes that homeowners should never feel pressured, confused, or taken advantage of during one of the most important investments in their home.
His approach is built on advocacy through education, empowering homeowners with the knowledge they need to make confident decisions. Rather than telling people what to do, he shows them what to look for, what questions to ask, and what documentation to keep.
Beyond serving individual homeowners, Timmy is committed to raising the standard of the entire roofing industry by consulting with other contractors who share his vision of doing things the right way.
The 6 Basic Needs
These are non-negotiable actions that drive our business and guide every decision, every day. They are not just principles — they are a way of life.
Be Aware
Stay alert to what is happening around you — with your team, your customers, and your community. Awareness drives better decisions.
Get Involved
Show up. Participate. Be present in every aspect of the work, from the job site to the conversations that matter.
Be Responsible
Own your actions, your results, and your commitments. Accountability is not optional — it is the foundation.
Pride & Quality
Take pride in every detail. Quality is not a goal — it is a standard that never wavers, on or off the roof.
Don't Act Off Lazy Feelings
Discipline over comfort. The right action is not always the easy one, but it is always the one worth taking.
Consistency
Do the right thing every single day, not just when it is convenient. Trust is built through relentless consistency.
Our Core Values
These are not words on a wall. They are the principles that guide every decision we make.
Integrity First
Every recommendation, every evaluation, every conversation is grounded in honesty. We tell you what your roof needs, not what makes us the most money.
Education Over Sales
We believe informed homeowners make better decisions. That is why we invest in education, not sales tactics.
Higher Standards
We hold ourselves to a higher standard because homeowners deserve better than the industry norm.
Genuine Care
This is not just a business. It is a commitment to doing right by every person we serve and every roof we touch.
Our Mission
At LATR Consulting LLC, we believe property work should be built on trust, not pressure. From the roof down to the interior finishes, our mission is to protect homeowners through education, documentation, transparency, and quality workmanship while helping raise the standard of the industry itself.
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